“The fan base for Game of Thrones keeps growing larger as each new season debuts, and the popularity of the beers is growing right along with the show,” said Josh Goodstadt, Vice President of HBO Global Licensing. The limited runs of Iron Throne and Take the Black sold out in a few short weeks, and Fire and Blood Red Ale is also selling out quickly, despite being brewed at nearly double the volume of the first two beers. Valar Morghulis follows Iron Throne Blonde Ale (spring 2013), Take the Black Stout (fall 2013), and Fire and Blood Red Ale (available now) in the hugely popular partnership between HBO and Brewery Ommegang. Our brewers are also excited to brew a Dubbel, a classic Belgian beer style, and have some great ideas to make this release extra special.” “It’s not uncommon to hear “valar brewghulis” spoken in the halls of the brewhouse, so we were secretly hoping that Valar Morghulis would be the winner. “The fan response to the beers has been so incredibly positive that we thought it would be a fun reward to ask them to play an active role in selecting the fourth beer,” said Bill Wetmore, Director of Marketing for Brewery Ommegang. Thousands of fans cast their votes during the contest, and Valar Morghulis was the clear favorite with almost half of the votes. As the name for the new beer, the phrase won out during the December poll over Seven Kingdoms (Tripel), Hand of the King (Quad) and Khal (Quad). As Arya Stark continues her journey to track down what family she has left and to avenge those who have fallen, she adopts the High Valyrian phrase as a mantra against the people she wants dead. Valar Morghulis is a central thematic element in the critically acclaimed show’s fourth season, which recently debuted to record ratings. Valar Morghulis will be available at retail in fall of this year. The voting also determined the style of the new beer – an Abbey Dubbel – which is perfectly represented by the “two-headed” coin which will adorn the labels. (COOPERSTOWN, NY) In the world of Westeros, Valar Morghulis means “all men must die.” Fans of the hit HBO show decided that “all men must drink” as well when they voted the foreboding phrase as the name of the newest beer in the Game of Thrones collaboration between HBO and Brewery Ommegang as part of a late December Facebook poll. Game of Thrones® fans select fourth beer, Valar Morghulis, in bestselling Brewery Ommegang and HBO® partnership
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